Synthetic Motor Oil Basics
Synthetic lubricants have become the preferred choice due to its inherent chemical stability to withstand extreme stress, shock loading and temperatures. Properly formulated synthetic lubricants can provide far greater wear protection than conventional mineral oils.
AMSOIL was the first company in the world to adopt synthetic technology for automotive lubrication by launching the world's first API certified 100% synthetic motor oil in 1972.
AMSOIL is the only company in the world to own trademark rights to "The First in Synthetics". AMSOIL is also the first in quality, protection and performance. Since the early 70's AMSOIL has been the pioneer in manufacturing the world's best synthetic lubricants. AMSOIL product offerings range from small engine applications to heavy industrial lubricants.
Based on AMSOIL's success in synthetic lubricant technology, every other conventional motor oil manufacturer followed by introducing their own synthetic line up. However, it is important to know that not all synthetic lubricants are manufactured equally.
The truth is that, almost all of the manufacturers use petroleum base oils in their new and innovative synthetic lubricant line up! To make things more complicated for the consumers, a court ruling was awarded making it legal to use Group III Hydroisomerized petroleum base oils and still label the end product as 100% synthetic motor oil. Group III Hydroisomerized oil is a highly refined form of petroleum oil, yet plagued with their inherent drawbacks that made synthetic base oils better in the first place.
Today, the market place is literally filled with substandard synthetic motor oil products. Consumers who buy these products with high expectations driven through multi-million dollar advertising campaigns and race sponsorships, end up with disappointments. It is for this reason that most synthetic oil label doesn't indicate extended drain recommendations or their "ability to do more" than a regular motor oil.
Synthetic motor oil market is cluttered with products, claims and marketing hypes. But no company in the world can deliver performance or match AMSOIL's technological know-how or the quality base oils and additives that goes into each bottle. In fact AMSOIL is the only company to publish "Comparative Motor Oil Test Results" to the public as an evidence that no company matches with AMSOIL technology & experience as a synthetic lubricant manufacturer.
Here is a simple fact of what you get when you switch over to a true synthetic motor oil. A lubricant's film strength is the most crucial aspect that determines component protection from wear. This "film of lubricant" that keeps two moving parts from coming into direct contact experiences great stress, engine wear occurs when this "film of lubricant" shears off. This failure is extremely common with petroleum based motor oils as their film strength is only about 400 psi (pounds per square inch), while a true synthetic motor oil formulated by AMSOIL is rated at 3300 psi. Additionally a true synthetic will not loose its viscosity or break down under heavy stress and temperature extremes.
Another side effect of petroleum motor oil is that they leave behind varnish, sludge and carbon as they break down under stress. These contaminants circulating within the engine and in between moving parts accelerates wear. The deposits also causes engine to go out of tolerance, valves to stick, blocking oil passage ways and the list goes on.
We are your one stop source for world's best ultra premium synthetic motor oils and filtration products, which outperforms just about any other competing products like Mobil 1, Quaker State, Pennzoil, Castrol syntec, Royal Purple, Red Line, Motul and every other synthetic and conventional petroleum motor oil in the world.







AMSOIL founder Albert J. Amatuzio initially served US forces as a jet fighter squadron commander for 25 years. Al gained knowledge
and appreciation towards lubrication technology during this time of service as an award-winning jet fighter pilot. Al's reliance on the performance of the air crafts he commanded was based on his first hand knowledge & understanding.
In 1966 Al put his new oil to use in various vehicles in Minnesota's severe winter conditions. For the next few years Al, continued perfecting his technology through
research & development. In 1970 Al formed his company and sold his synthetic motor oils under the brand AMMOIL. For marketing purposes Al changed the brand to AMZOIL in 1971.
Lieutenant Colonel Albert J. Amatuzio formulated his first synthetic motor oil in 1966, but it was 1973 when AMSOIL products were introduced to the market place through the adoption of a sophisticated dealer network and multi-level-marketing plan that propelled the brand to where it is today.
In 1975, AMSOIL registered its first Canadian dealer. From this inception, more Canadian dealers joined the company. Rudi &
Leanna Fast was the first dealer to reach "Direct Jobber" status in Canada.
Customers buy AMSOIL products for 2 reasons. The first for its ability to perform and protect. The second for its ability to save (both short and long term). "Extended drain interval" technology simply translates to source reduction. Fewer oil changes means fewer dollars spent on oil, filter and labour while achieving
excellent performance, wear protection and fuel economy.
Automotive fuel consumption is an important consideration as each season is encountered with relentless fuel price increase without any indication of it ever coming down. This factor alone has put a major strain on our nations economy and businesses that extensively rely on automotive logistics.
